ISSN: 2456–5474 RNI No.  UPBIL/2016/68367 VOL.- VIII , ISSUE- VI July  - 2023
Innovation The Research Concept

Use of Natural Materials and Packaging Design in Odisha

Paper Id :  17938   Submission Date :  01/07/2023   Acceptance Date :  26/07/2023   Publication Date :  25/07/2023
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Sasmita Kamila
Lecturer
Applied Art & Design
Utkal University Of Culture
Bhubaneswar,Odisha, India
Abstract

The objective of this article isabout using natural materials as packages and how it is still been used by the people of Odisha. ThoughPackaging is the most crucial part of the product as thecomfortability of the productdepends onitsprotection, andsustainability while Transportation & mostly it shouldbeBiodegradable. People of Odisha mostly use natural resources for packaging likeleaves, bamboo, gourds, coconut shells, cardboard, gold grass, core fiverjute, earthen pot, paper, palm leaf etc.In rural areas,containers are also used for storing liquid items, dried items and many more. Inthis modernera, we are still usingstorage containers. It is one of the eco-friendly and useful packaging for society.

Keywords Laao, Sabai grass, Kaincha, Kumbhara, Kumbhakara, Puri, Mahaprasad.
Introduction

Natural material has been used since ancient periods. It is a tradition passed through older generations. Among the choices of material from different parts of plants (such as leaves, branches, fibre from stems etc.) a proper choice from the wide range of materials with the proper design for food packages is available. They are useful as a protective material for food as well as their convenience for counting the number of food packages for packing and transportation. These natural material packages not only had become a symbol but also shows the clear identity of the folk package design. Leaves and other materials of the plants are used to pack and seal raw food products. But now a days both in developed and developing countries plastic has been trying to replace natural materials as people prefer plastic the most because of its durability and also for the economic cause. That’s why, there used biodegradable and eco-friendly materials for food packaging. On the other thing another developed countries also used for natural packaging using leaves and plants for their religious and cultural events. Now a days means the modern society people are aware about the natural packaging, benefits and safety of food product. The use of leaf and eco-friendly materials packaging was a traditional process in Odisha.

Aim of study

Packaging is the most important part of a company and a product. Where modern society, developed and developing countries use plastic and other non-eco- friendly materials. But In rural areas, rural containers areas people are also used in this modern era, they use eco-friendly and natural packaging.

Review of Literature

Bamboo is commonly used for natural-based packaging by producers as its reusable. Following the footsteps of their ancestors, the villagers are still using baskets made of bamboo for storing edible products including dried food items and even bamboo bottles are available. The bamboo craft was mainly adopted by some primitive tribes. In this Modern age bamboo craft activities are developed by producing various utility cum house decorative products and packaging products. Another natural-based packaging product is Gourd’s Container Another vegetable which is mostly used in packaging in Odisha is, bottle Gourd. It is known as also “laao”. The utility features of this container are like bamboo as it also helps to store liquid items. Even Coconut shells are the worthiest container due to their hard shell. Core fiver is another eco–friendly material. In this present situation we want to avail a very commonly used product which is even biodegradable. So, the shop case, Egg box and other transportation packaging. Another material is Gold Grass-It’s an eco- friendly and good value of packaging. Locally its known as ‘Kaincha’, Jgatsingh pur and kendrapada is the main place of that the crafts man collect. Now a days the modern society are use and recommend to replace of plastic. 

The cardboard box is the most important equipment of for online marketing. It’s useful, biodegradable, which is easy to pack and transport. Odisha is famous for its handicrafts which exhibit the skill and creativity of its artist. Any articulated product in the sphere of creativity and using our natural resources could be termed an artistic handicraft. The artistic traditions are also reflected in textiles, metal images, jewellery and useful products box, container, and packaging items of good decoration and aesthetic feelings. Palm leaves also serves for same purposes like bamboo. In Odisha, for storage and packaging purposes the palm leaf baskets are flexible and are easily deformed. The palm leaf baskets in coastal Odisha are used for different purposes of storing grains and food products. The palm leaf baskets are used for multi purposes as decorative items for storage containers and packaging material. with some typical Odia local names. In Odisha, the palm leaf basket played a vital role in socio-cultural rituals particularly for carrying food and sweets items to the relative’s house during the time of marriage or packaging different gifts for the groom’s family and the containers filled with varieties of offerings to give at family functions and in traditional rituals. Palm leaf basket which is specially used as a container and serving dried Bhoga to the Jagannath temple’s khaja Bhoga.  The handicraft of the area is sustained in villages, and they are of human need-based and natural materials. The usable and natural based product is a Wooden box. It is also eco-friendly and easy to transport. The craft person who make earthen ware objects are variously known as Kumbhara, Kumbhakar or Kumor. Pottery is one such product of man’s imagination and creativity and one of the most useful rural handicrafts of India produced from clay and water. It is widely used for cooking, storage of foods, liquid, dry goods and in religious rituals. At puri the earthen pot making use for cook and serve to the jagannath temple’s Abadha(Mahaprasad). The potter makes different size and different types of pot for different occasion of jagannath temple puri. Pottery was based on use for storage, ritual event, traditional sweet packaging etc.  The old civilisation is indicating through pottery or earthen were. 

Conclusion

According to the information provided by the Valid presentative matter, it is known that the consumers are involved in the process of selecting the design elements. The customers are tested by using different designs in order to examine their perception, preferences and attractions. In the quantitative research of the current study the consumer perception and attraction were investigated and certain results were obtained.Therefore, this review aims to provide an overview on the state-of-the-art of leaf packaging in developing countries, in an attempt to compile the information required for further investigations needed to take full advantage of the environmental importance of packaging.

References

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